A 360 virtual tour is a feature that not only allows complete and detailed presentation of your business, but can also help in building and increasing your online presence.
Any business knows that, in current times, having online relevance is key. One of the newest ways to do this is by adding a virtual 360 tour of your business to your website and Google profile. Below are a few ways in which this can help enhance online presence. Â
It promotes engagement
Having a virtual tour visible on your business’ search results gives you an opportunity to stand out from competitors. High quality content equals more interaction, which means users are more likely to engage with your content and navigate through your business before physically visiting it. Â
Â
Virtual tours increase website traffic, leading to a higher ranking
To determine a website’s ranking, Google measures how visitors interact with its content, calculating data such as click through rate and average time on site, aspects that virtual 360 tours have the potential of increasing. Additionally, a virtual tour reduces bounce rates, which means that visitors are more likely to navigate for a longer time, and also return to your website. Â
0 Comments