Campus visits are critical to the college decision process as it allows potential incoming freshmen to gain a sense of what everyday life is like and learn the campus to see if it is the right fit for them. These tours also give schools the opportunity to showcase what makes their campus unique. However, due to the pandemic that has swept our nation, travel has become nearly impossible. Between travel restrictions, stay at home orders, and social distancing, touring a college in-person is unrealistic. This does not make campus visits any less critical. Now more than ever, 360 virtual tours are the best option for everyone.

Give interested students the chance to explore lecture halls, freshmen dorms, dining halls, the quad, and more. This also allows evisitors to go through the school at their own speed, zoom in on things that interest them, and go back to a room they missed. You can even choose to highlight certain parts of campus the school is most proud of. The future is digital and starting with Gen Z- the iGeneration- makes sense.