If you are in charge of marketing or admissions at an educational center to potential students or parents of the students, you need to find a way to draw them in. While in-person tours can be persuasive and effective, these are only beneficial if individuals are physically present at your school or university. 

And now in the midst of a pandemic, with all the restrictions and quarantining no one is traveling or touring private schools or college campuses. 

There may be prospective students (or their parents) that look up your educational center online, so take advantage of this opportunity by allowing them to virtually visit you!  Or You Can send them the tour in an email! Or post on social media.

1) A virtual tour will help people to become comfortable with your facility. 

By allowing website visitors to visually check out your school or university, they will become familiar with it. Not being able due to Covid Restricts in #1 Reason Right now . In Normal Time and post-pandemic world, This is important, especially for website visitors who may currently live out of the area and perhaps are looking to move into the region. For universities or educational facilities that specialize in teaching specific skills/careers, students who are too far away to take a physical tour may be thinking of applying!

2) Post Your School on Your Google My Business Page.-  This increases the SEO when searching on the internet!  On A Google My Business Page the Tour can be posted so prospective parents and students can see even before they see the more detailed custom tour on your website.

If you don’t have one it is simple to sent up by using this link!  https://www.google.com/intl/en_us/business/business-profile/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&ppsrc=GMBS0&utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&utm_source=gmb&utm_medium=ha&&gmbsrc=&ppsrc=&gclid=CjwKCAiAq8f-BRBtEiwAGr3DgbQXoO8T3EXhjU5nuOFdeM__m

Everyone should use this free tool!

3) Not every school website offers virtual tours, so this allows yours to stand out online.

It’s common for the websites of educational centers to display pictures of their buildings and to relay details about the education they provide. However, not all schools offer actual virtual or interactive tours. By doing this, your facility can stand out among the other schools people come across in online search results. A virtual tour makes your educational center come alive and gives website visitors a realistic idea of the layout and what they can expect. 

4) A virtual tour can highlight how your educational center is unique.

Throughout an online virtual tour, you can display the areas of your school that make it special. Even if there are other schools in the area that offer similar educational classes or courses, there are no doubt things about yours that are superior and different.

5) Virtual tours are more engaging than photos. But Stills and Lifestyle Photos-Not Stock Photos are also important!

Website visitors who view your school’s virtual tour are more likely to be engaged than if you were to only display a photo gallery. It allows them to see the school grounds/buildings/campus, and they can better picture themselves there. This may very well be the most interesting feature of your website for potential students or their parents!

6) Displaying a virtual tour will present your school and website in a professional manner.

Using a virtual tour on your website will help your school come across as professional. It will indicate that you are welcoming of new students, but also that you are serious about the education you offer. Virtual tours are perceived as high-quality, which is how you want your school portrayed as well.

Call Virtual 360 NY for a quote.  We are located in New York City but travel.