We have mentioned in previous blog posts how a virtual tour is a powerful tool for any business, which can be embedded onto a Google Business listing, an online store, social media profiles, and websites. 360 tours are a feature that can be highly useful for retail stores, especially as many people continue to use online pages as their preferred method for shopping. Virtual tours offer the possibility of viewing spaces from any device in any location, thus making a store accessible to anyone at their convenience. Retail stores specifically can benefit from certain aspects that will make the shopping experience ideal for potential and returning customers and provide new opportunities for business.
Exploring the space
Starting with the basics, a virtual 360 tour will appear on the “see inside” option on Google maps, giving people the opportunity to explore the interiors of a space as soon as they see it on Google, and stores also have the possibility of including the virtual tour on the main page on their website. The retail industry can use virtual 360 tours not only showcase their existing space but also as a marketing tool for advertising new developments, such as in-store renovations.
It’s super easy to explore a retail location from virtually anywhere with a 360 tour. Check out the tour we did for Outdoor Voices here in New York, and you can see for yourself how convenient this is!
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